Facebook enters the game for users to set up cost per click (or CPC) advertising. What does this mean? Basically, a marketer can easily target a set of specific customers very easily...and now anybody can do it within minutes.Facebook does this with ease because it has information on all it's users, making the ad's from advertisers highly targeted. For example...I am currently running an add for my other Downtown Bellevue website with the following requirements: Bellevue Residents, 22 years old and older, males & females, all relationship status', particular keywords, & no specific education required. (there are more fields...these are the only ones I filled out)
While they don't compete head to head with Google, Yahoo, or Microsoft, it allows marketers to have MUCH more control over who their add is getting viewed by. I'm excited to see this service evolve!
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