Starbucks today during their annual shareholders meeting announced new things hoping to make an improvement in their customers experience.1. Better coffee making machines - Better quality, fresher coffee...but also shorter (in height) to allow better interaction between barista and customer.
2. Loyalty program - This program (which wasn't given too much detail) will begin in April, and will award Starbucks customers. Some details announced, were that it would allow drink "extras" to be added for free when a part of the program. This will begin in starting in April.
3. Mystarbucksidea.com - Starbucks will host a dedicated website to customer feedback, eventually implementing the best ideas which can be voted upon. I've already suggested three ideas. Go on and log your idea (my suggestions were an iPhone app to order drinks, more live music at local stores, and staying open later at more urban areas.)
I would say none of this is ground breaking. I won't run out and buy myself a latte today, but definitely steps in the right direction to bring Starbucks brand back to the status it belongs!
I'm still waiting to be able to order my drink via my iPhone instead of standing in line. I feel like a herded cow when in line anywhere...anything to not stand in one!
There were other things talked about, and announced, for the information visit Starbucks press release.
2 comments:
I would love it if Starbucks stayed open late. I used to hit up the U-Vill store all the time in college, and I miss a late night coffee spot...perfect for break-ups, arguments, hot cocoa, conversation, etc. ha ha!
Amiable brief and this enter helped me alot in my college assignement. Thank you on your information.
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