The Martin + Osa Website has some of the most innovative ideas brought to life I've seen for a E-Commerce Website to date. When going into "Shop By Outfit," customers are presented with models not only in picture form, but also in video form. The models walk around, and interact. Try clicking into "Filter by Night" or "Weekend" or "Day" you'll actually see some of the models leave, and then come back based on your decisions!The creators of this Website thought outside of the box! The site grabs your attention. It's fun and engaging, but at the same time practical and efficient for a consumer to click through, all very important factors for a site. If you've never heard of Martin + Osa, check it out. They are positioned in between Eddie Bauer and Gap.
(You'll need Flash to view the coolness, although is functional w/out Flash)
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