Reebok + Zune= Failing Brands

It's April 18th, not April 1st...So, this can't be an April fools joke. Reebok and Zune have teamed up for a partnership on a limited edition pair of Allen Iverson Sneakers.

So, let me get this right, a less than admirable MP3 player, teams up with a sneaker company losing market share, for a shoe that is designed for a thug basketball player. Something doesn't seem right.

For $300 a customer will get a "customized" 8GB Zune etched with AI graphics, and loaded with special AI content, including Reebok commercials, playlist and interview footage with other Reebok athletes.

The worst part is that the shoes are horribly ugly. All that content is surely not a bonus, but just advertising...they should discount the products for this reason. According to the press release there will only be 60 of these special edition shoes will be created (thank goodness).

The Answer XI Zune sneakers; Photo:Reebok