Starbucks Reveals Loyalty Program Card

Last month Starbucks announced they would introduce a loyalty program in April. The program has now been launched and includes:

• Syrup and milk options for your beverage on the house
• Brewed coffee refills at no charge
• Complimentary tall beverage with whole bean purchase

What was most impressive was the level of customization allowed when ordering the loyalty card/gift card on the Starbucks Website.

Starbucks will introduce free wireless internet later this year in stores. When revealed, it will be required to have one of these "accounts" to use the free Wi Fi. In addition to the announced perks, the accounts now set up allow Starbucks to track customers purchases, and add new perks going forward!

Image above, is a rendering of the card I actually ordered that will be delivered to me!