I walked into my first H&M this past week...WOW! This store is going to be a VERY serious threat to brands of the likes of GAP, Old Navy, Express, etc. The clothes are decent quality, they are down right cheap, and most importantly they look and fit well.I'd be worried...very worried if I was a competitor of H&M as they are in the midst of a very rapid growth in the US. In Seattle, where I live there currently aren't any stores, but in the next two months they are putting in 3 stores!
Haven't been yet? Go to one, you'll understand what I'm talking about. (It's like Ikea...but for clothes.)
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